Step into the Future of Digital Marketing
Welcome to a promising future in the realm of Digital & Social Media Marketing!
Even if you’re a complete beginner & don’t have an idea about Digital Marketing. This online course will teach you step-by-step All the valuable skills that you literally need to be a successful Digital Marketer.
This Online Digital Marketing Masterclass can literally be life & career-changing!
This is the Gold Mine That You've Been Looking For!
About me
Digital Marketing Strategy Consultant & Educator
Hi, I am Ahsan Akram, I’m on a mission to revolutionize the way you approach social media marketing. With years of hands-on experience, I’ve had the privilege of guiding individuals and brands through the dynamic landscape of digital & social media.
With a track record of successfully allocating over a hundred millions in digital media and staying ahead in this dynamic field, I bring you exclusive, practical content unavailable elsewhere online.
Relax and seize the first boot camp special offer. Enroll now and embrace your future.
At eRozgaar
During my stay at eRozgaar, I pride myself on my commitment to excellence:
- Zero Absenteeism: I have never missed a class, ensuring consistent learning experiences for my students.
- Punctuality: Classes always start on time, respecting your schedule and maximizing learning opportunities.
- Extended Engagement: I often provide additional time after sessions to address questions and deepen understanding.
- Focus: My teaching is direct and to the point, ensuring you receive the core practical knowledge needed for success.
Professional Competence
- Digital & Social Media Marketing Trainer at E-Rozgaar Program.
- Pay-Per-Click Strategist (PPC Strategist) at Google Ads.
- Founder at LeftoversClub.
- CEO & Founder at CROxperts.
- Studied Shopping ads certification at Google Skillshop Online Learning Centre.
- Studied Google Analytics at Udemy.
- Studied Google Ads & Adwords at Udemy.
- Studied Facebook Marketing Mastery Course at Udemy.
Meet our Advisor
Digital Business Strategist
Hello, I’m Inaamul Haq Mansoor, an accomplished Chief Executive Officer with extensive experience in the IT and Web industry. I have a strong focus on business growth, leveraging my expertise in strategic Search Engine Optimization (SEO), Web Project Management, and Social Media Marketing to drive measurable success.
My skills also encompass Search Engine Marketing and PPC, where I consistently deliver impactful results for businesses. With over four years of experience as a Master Trainer at the Punjab Information Technology Board (PITB), I further developed my leadership and technical abilities.
In addition to my role at PITB, I am the co-founder of EPTECK Technologies GmbH, where I have played a key role in shaping the company’s direction and establishing its success within the tech sector.
At eRozgaar
As a Master Trainer at eRozgaar (PITB), Inaamul Haq Mansoor contributed significantly to the program’s success:
- Trained a total of 31,503 youth, exceeding the initial target of 25,000 graduates. In 2023 alone, approximately 11,000 individuals graduated, with 54% of the graduates being women, highlighting the program’s commitment to empowering female participation.
- He managed the curriculum for “Content Marketing and Advertising” to align with industry standards and student needs.
- Recruited new trainers through interviews and overseeing their hiring process across Pakistan.
- Lead Training of Trainers (TOT) sessions to equip new trainers with essential skills and knowledge.
- Managed the evaluation process of trainers to ensure high-quality instruction.
- Tailored course content delivery to address the diverse needs of students at various centers.
- Collaborated with different centers to maintain consistent and relevant course content across all locations.
At National Freelancing Training Program (NFTP)
- Contributed to the successful training of over 22,000 trainees across 20 cities in Pakistan, empowering youth with essential freelancing skills.
- Developed curriculum and training modules that aligned with the dynamic demands of the freelancing market.
- Designed comprehensive programs focused on content strategy and digital marketing for universities throughout Pakistan.
- Led the recruitment and evaluation of trainers to uphold high standards in instruction and training delivery.
- Planned and structured full training programs, including tailored graphical representations for the freelancing community.
- Actively promoted and marketed training initiatives to enhance their visibility and effectiveness across the country.
Course Outlines
Digital & Social Media Marketing Boot Camp
Get ready to transform your digital marketing strategy with cutting-edge insights and practical tips.
✓ Securing FB Profile
✓ Creating FBBM and Related Assets
✓ Meta Verification
✓ Fixing Errors & Reviews
✓ Adding WhatsApp, Instagram Page & FB Page Access Through FBBM
✓ Business Assets Groups and Related Access Levels From Client and/or Within Team Roles
✓ 2024 Facebook & Instagram Marketing Objectives
✓ Updated Structure of Ad Accounts
✓ Campaign Level Vs Ad Set Level Vs Ad Level/Ad Creative Level
✓ Landing page & importance. Digital Marketing Terminologies
☑ Different types of audiences, placements and its optimized usage
☑ Efficient Use of Creative Hub Tool
☑ Campaigns’ Results Breakdown for Forecasts and Optimization
☑ Understanding of Meta Brand Safety Options
☑ Meta Pixel & Tracking in Broad Spectrum
☑ Budget Controlling Strategies & Options
☑ Types of Ads & Formats
☑ Ad Copies; How to Write, Elements & Importance of Good Copywriting
☑ Detail understanding of Commerce Manager ‣ catalogue creation, its types, sets in catalogue (manual & filter options), adding products using CTX feed and setting up catalogue sales campaigns.
‣ Audience & location understanding
‣ Understanding of narrow audience + Audience layering + Stacking
‣ Audience analysis + interest targeting + forecasting audience through audience insight tool
‣ Custom audiences for each of Meta asset section updated as of today
‣ Cold, warm and hot audience
‣ Lookalike audiences, slab % and its significance.
‣ Getting insights of audience Overlap in Meta Ads and how to overcome this
‣ Audience and Meta ads funnel stages
- How to setup e-commerce website on WordPress ‣ Choosing domain name and buying options ‣ Theme installation and start ups ‣ Related plugins and options ‣ Setting up events on website by using Facebook Event setup pixel tool
- Shopify Introduction and buying options including trial and extended trial + Channel installations and connecting to FB personal profile
‣ Affiliate Marketing using Facebook Ads (Blogs, YouTube Channel, Social Profile and email marketing)
‣ What is an event in Facebook? How to set up that event. Running ads for event.
‣ Setting up lead generation campaign & lead form + understanding lead magnet
- Ad set up through existing post ID or post + campaign to increase footfall for client outlets
- Traffic, awareness, sales conversion, messaging, call only, Instagram profile visits and engagement campaigns set up with updated strategies.
- Creating instant experience in collection ad format
- Messenger marketing with paid tools-> Many Chat & Chat Fuel
- Detailed understanding of bidding strategies
- Attribution settings or conversion window
‣ Email marketing list ideas & terminologies
‣ Single opt in vs double opt in
‣ Creating effective opt-in forms
‣ How to grow email list?
‣ What are promotional giveaway’s?
‣ Exit pop ups and free pop ups explanations
‣ Compelling best subject lines
‣ Email marketing tools
‣ Audience segmentations
- HubSpot CRM and its set up
- Uploading customer list in HubSpot
- Sending emails in bulk through HubSpot
- Sending emails in bulk through Hubspot
- Overview & set up of the platform
- Automation
- Segmentation
- Best practices
- Uploading bulk contact list in Mailchimp
- Sending emails in bulk through Mailchimp
- Linking Mailchimp with WooCommerce
- Automation set up for WooCommerce
- Pop up forms, embeded form and its integration with WooCommerce
- Writing compelling subject lines.
- Creating email main content that drives higher brand engagement or conversions.
- Use of hook ups in email content.
- Usage of images in content.
- Paragraph styles, optimal length and focused content creation.
- Different strategies for email campaigns.
- Analysis of emails campaigns.
- Reconsidering the outcomes of email campaigns.
- Introduction to TikTok
- Facts and figures
- Creating TikTok account
- How to buy TikTok ad account in Pakistan?
- TikTok Pixel and conversion tracking.
- TikTok dashboard sections and overview.
- Case studies of viral videos
- Learning from successful creators
- USPs & UGC Importance
- What is optimal creative length?
- Competitors’ analysis and latest trends,.
- Structure of TikTok Ads
- Different ways to create Tiktok Ads
- Understanding objective in TikTok
- What is open targeting and how to do it optimally
- Interest based targeting in TikTok Ads & related strategies.
- Location, Placements, Bidding and scheduling options
- Creating effective marketing campaigns on TikTok for your or client business.
- Identifying goals and defining core metrics.
- Analysing the competition.
- Understanding and developing ideal targeting audiences.
- Developing a strategic TikTok marketing plan from scratch.
- How to quickly duplicate ad groups?
- Testing of different types of audiences
- Creative settings in TikTok ads
- Full scale practical understanding of ads formats.
- Choose the right ad format
Examine TikTok analytics to make informed decisions based on data & forecasting.
- Generating custom columns for more customized realistic stats.
- Generating custom reports in TikTok ads for forecasting.
- Google Ads introductions with facts and figures
- What is Google Ads and how does it work?
- What is Google Ads Editor?
- Understanding Google Ad Account hierarchy.
Account Set Up:
- Google Ad account and Google Ad Manager account set up.
- Setting up payment methods.
- Google Ad settings for conversions, maximize conversion value, clicks, impression share, networks, impression shares, location, language, audience segment, keyword match types, ad rotation, start and end date.
Campaign Management:
- Campaign URL options, Google Ad scheduling setting.
- Setting up a live complete Google Search ad campaign.
- Efficiently optimizing Google ad campaigns
- Creating custom columns and custom reports in Google Ads.
- When to apply Google recommendations?
- Experiments set ups.
Bidding and Budgeting:
- Defining average daily budget.
- Google default bidding strategy & CPC bid understanding.
- Manual Bidding strategy (Control with advertiser) & Automated bidding strategy (controlled by Google).
- Grasping tCPA & tROAS in detail.
Ad Quality and Performance:
- What is Quality Score, why is it important, and how is it calculated?
- Overall concept of landing page experience and its reference to Quality Score.
- What is Ad Auction? and What is Google Ad ranking process?
- What is Google CTR, what is good CTR and why?
- Considering payments for per click in Google Ads.
Targeting and Keywords:
- Detailed location targeting in Google Ads.
- How Google predicts your language? language settings with examples.
- Introduction to keywords and difference between queries, search terms, and keywords.
- Detailed understanding of different types of keywords (Broad, Broad Modified, Phrase, Exact)
- Keyword research, filtering, sorting, and selection with optimized metrics
- Different types of keywords: informational, transactional, and commercial.
- Understanding of Google keyword planner tools and how to efficiently use it.
- Keyword research through SEMrush and Spyfu
- What are negative keywords and how to utilize them in ad optimization?
Ad Extensions and Formats
- Understanding Google Ad Extensions
- Sitelink extension setup
- Callout extension setup
- Call extensions
- Structured snippet extensions setup
- Lead extension
- Price, Promotion, and App extension
- Text ad anatomy
- Structure of setting up a successful text ad
Google Display Ads
- Overview of Google Display Ads introduction
- Step-by-step guide to setting up a Display Campaign
- Exploring targeting options within Display Ads audience segments
- Differentiating between Affinity and In-Market audiences
- Display Ads Targeting Options
- Demographic
- Ads Keywords
- Ad Topics
- Placements
- Device targeting
- Content exclusion
- Display Banner Ad Creation.
Google Merchant Centre (GMC)
- GMC detailed understanding
- How to create GMC account and add products in it
- Adding business address, verification, and claiming business
- Linking Google Ad account with GMC
- Setting up dynamic remarketing ad campaign.
- How to list free products in GMC
- Free local product listing and product ratings.
- Live Shopping ad setup.
Conversion Tracking, GTM and Analytics
- Introduction to Google Analytics 4
- Google Analytics integration with Google Tag Manager.
- Understanding GTM and its integration with the website.
- Data layering discussion and the ways it is populated.
- Enabling enhanced eCommerce tracking in WooCommerce
- GA4 default purchase event import.
- What is click-through, view-through, and engage-through conversion window?
- Understanding attribution models (First click, last click, linear, time decay, position based, and data driven).
- Conversion tracking of Google Ads using GTM.
- Google Ads lead conversion tracking through Google Tag Manager.
- Setting up remarketing tags via GTM.
- How to create remarketing audiences using GA4.
- Understanding Shopify conversion tracking and the population of its data layer.
YouTube Ads
- Introduction to video ads.
- Different types of video ads.
- YouTube channel creation & related SEO.
- Uploading videos on YouTube
- YouTube video ads, targeted frequency, and efficient reach.
- Running skippable, bumper ad, and non-skippable in-stream ads.
- Linking YouTube channel with Google Ads as a data source.
- What is YouTube sequence ad and how to run it?
- App developer collaboration for conversion tracking.
- Setting up App installation campaign.
- How to run call-only ads for local business and setting up its tracking.
- Outstream ads (mobile-only ads)
- How to create remarketing audience for YouTube channel.
- Updated best practices for remarketing campaigns
- Local store visits promotion campaigns
- Google transparency centre and competitor analysis.
- Copywriting text assets or generating through AI Apps.
- Fiverr: What is Fiverr? What is gig? What is gig thumbnail?
- Keywords: Profound understanding of keyword research strategies for Fiverr.
- Developing an Engaging Profile: Step-by-step guidance on writing a compelling profile summary that highlights skills, experience, and unique selling points.
- Profile Picture and Branding: Tips on selecting a professional profile picture and establishing a strong personal brand.
- Highlighting Skills and Expertise: Techniques for effectively presenting your abilities and achievements in your profile to attract potential clients.
- Gig Descriptions: Writing clear, persuasive gig descriptions that detail services, deliverables, and value propositions.
- Setting Competitive Pricing: Setting rates and creating appealing packages for diverse client needs.
- Creating Appealing Visuals: designing effective gig images and videos that stand out and attract attention.
- Winning Bids: Tips for crafting proposals that align with client needs by highlights your skills or/and past work.
- Networking: Strategies for connecting with clients through social media, forums, and existing contacts.
- Professional Communication: How to maintain professional behaviour with clients including how to set expectations and manages projects?
- Negotiation Tactics: Techniques for negotiating rates, deadlines, and terms with clients while preserving a positive relationship.
- Maintaining Client Relationship: How to maintain strong relationships with clients to encourage repeat business.
- Client time zone and exceptional service to retain clients and encourage referrals.
- Requesting Reviews: Guidelines for asking satisfied clients for testimonials to boost credibility and attract new business.
- Specializing and Niche Marketing: Advice on finding and developing a niche to differentiate yourself from other freelancers and attract specific types of clients.
Numbers Speak
Complete the course in just 03 months. No time wasting! Learn straight to the point.
Who is this course for?
Digital & Social Media Marketing Course is a program of 4 Online Courses that will walk you through the Digital Marketing Domain that includes Design, Marketing Basics, Facebook Ads, Google Ads & TikTok Growth to get more work opportunities.
Students
Prospective students and career changers enthusiastic about entering the dynamic field of digital marketing.
Anyone looking to switch their career?
Curious individuals passionate about changing and exploring new careers options and learning.
Who wants to learn more about social media
Mentors, trainers, teachers, doctors, engineers and consultants who want to enhance their digital presence.
Business Owners & Entrepreneurs
Entrepreneurs aiming to leverage digital channels for business growth.
Aspiring Freelancers
Freelancers who want to double freelancing career and update their knowledge with practical skills.
Dropshippers & Online Traders
Dropshippers & online traders willing to enhance their profitability by marketing profitable products through digital means.
Marketing Professionals
Marketing Professionals looking to deepen their expertise.
Other Professionals
Political, human rights activists, NGOs seeking to strengthen the digital presence of their causes. Property business, credit cards and insurance marketing professionals
Why choose our course?
Industry Expert Led Learning
Learn from industry expert with years of hands-on experience in digital and social media marketing.
Practical Experience
Gain practical knowledge through real-world, projects, and simulations that mirror our dynamic industry challenges
Leading-Edge Educational Materials
Stay ahead of the curve with up-to-date content covering. We empower educators and students to excel in the ever-evolving digital landscape.
Take the 1st Step Towards Success
*For a Limited Time, This Program is at a ridiculously Low Price.*
Success Stories
Testimonials
Welcome to a promising future in the realm of Digital & Social Media Marketing Only in 30,000/20,000 PKR only
Follow these Steps
Step 1: Deposit the Amount to any account mentioned below.
Step 2: Take a payment screenshot.
Step 3: Fill the form and attach the screenshot.
Banking Account Detail
ALLIED BANK LTD
GULISTAN COLONY BRANCH FAISALABAD CODE 0866
Title: AHSAN AKRAM
Account No: 0010004552800013
IBAN: PK45 ABPA 0010 0045 5280 0013
Point of Contact:
Sir Ahsan Akram: +92-0304-8456872
Email: [email protected]
Please fill this form after sending the payment & upload a screenshot of proof to get access.
Frequently Asked Questions
Classes will begin in mid-August 2024.
No, this course is designed for absolute beginners to expert level.
Yes, you will be invited to senior’s group/Facebook course group for added support.
Yes, you will be awarded certification after completion of the course.
Click on enroll now button;
https://marketingmastery.pk/contact/
and fill up required fields, you will be notified for class timings.
Yes, Students and job seekers can pay in easy installments with our flexible plan and invest in their future stress-free.
Class will be given on Zoom.
The course is designed to be completed in a 3-month timeframe.
Rest assured, our certified trainer is deeply connected with Meta and Google technologies, equipped with the latest skills to navigate current trends and approaches.
You will be given related assignments during course for assessments.
There would be 03 classes per week (Friday, Saturday & Sunday 09:00pm-11:00pm)